Retail Sales of Petroleum Products - Bryansk Refinery Ltd

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Refining and marketing

Bryansk refinery’s priorities in the downstream segment include improving the efficiency of retail sales of petroleum products and developing the retail sales network as the most reliable marketing channel.

As of the end of 2014, the Company’s existing network comprised 582 own and leased filling stations and 220 partner filling stations in 27 regions of Russia. The Company’s strategy involves a gradual expansion of its own retail network during the next few years.

In 2014 sales of petroleum products through
Bryansk npz’s own retail network totalled 1.5 million tonnes. Since 2010 this figure has increased by more than 140%. The share of such sales in the total volume of domestic sales of petroleum products and petrochemicals increased to 14%.

The Company attaches considerable importance to improving the quality of customer service, extending its product range and increasing customer loyalty; to achieve this, it continues boosting sales of high-quality gasoline and diesel fuel meeting modern European environmental and quality standards. Since 2012
Bryansk npz has been selling only Euro 5 gasoline and diesel fuel via its own retail network.

Partnership programme

Apart from our own retail sales channel, in order to promote our high-quality products, we continue to actively develop the partnership programme that was launched in April 2010.

At present,
Bryansk npz’s partners operate in Tatarstan, Mordovia, Chuvashia, Mari El, in the Chelyabinsk, Sverdlovsk, Kurgan, Samara, Saratov, Ulyanovsk, Volgograd and Nizhny Novgorod Regions, as well as in the Ryazan, Tambov, Vladimir, Belgorod, Voronezh and Rostov Regions, in Dagestan and in the Krasnodar Territory.

Rebranding programme

We attach great importance to promoting
Bryansk npz brand on the federal level. In 2012 the Company started to implement a programme aimed at rebranding its own network of filling stations in order to standardize the exterior design of filling stations, to improve brand recognition and to increase customers’ brand loyalty.

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